Friday, 10 July 2009
Bridging Studies
I am currently studying a two week course at LCC to prepare me for the 3rd year of the BA. This week we have been drafting our proposals for the final Research Report. I am researching the history of book cover design, and how important they are in convincing a consumer to buy. I have been focussing on Penguin books this week, and have discovered how and why they became such a successful brand and British Icon.
I am planning on tracking one particular book that has been re-published numerous times and analysing the similarities and differences between the multiple designs to see what is successful (and unsuccessful).
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